Where do I start? Denim is such an innovative force and deeply rooted in our history that you can bet it will be here long after we are all gone. It has been a part of our daily lives since the late 18th century and that alone is something you cannot look over. These are only a fraction of a mind blowing amount of reasons why we at BTMxSHLF gravitate around "denim". We love all sorts of denim but the most important part is the cut, after that then the word selvedge comes to mind. The selvedge or self-edge or selvage denim as they say are made by old shuttle looms from beyond the turn of the century and it creates this very clean edge (can be seen on the out seam of the pants) which prevents the denim from unraveling. Shuttle looms also create tighter weaves requiring more time and heavier fabric (on the oz.) which ultimately makes a longer lasting almost unbreakable pairs of jeans. Also purchasing your denim in raw unwashed form is almost a must not just because of the fact that it will last longer than a factory distressed pair, but you may also naturally age it to your own body's composition. These are just a few things we learned from years of just draping ourselves with the highest caliber pieces made to satisfy. Remember, quality over quantity (it will take you over a year to break a pair anyways) and only the ones with unsurpassed attention to detail and quality kind of quality. Thank you for your time. You have just been riveted (pun intended).
-www.btmxshlf.com
